Asheville Chamber of Commerce Feature -- June 5, 2019 Amplified Media Shares it's storytelling building blocks 

Jared Kay, founder of Amplified Media, started his video production company in his early 20’s and since then has grown the business into a storytelling staple of the community, where relationships are the building block. In our Q+A,  Jared and his colleague Jennifer Courtney-Bartel, discuss Amplified Media’s journey to success and what growth awaits on the horizon.
Tell us a little about your business.
The company was founded in 2005 by Jared Kay, who has been capturing amazing adventure and outdoor photography and videography in our region for many years. Amplified Media believes that video is an ideal medium for brand storytelling. Whether you’re sharing your company culture, or brand mission, video immerses your audience in your story and offers a richer, more authentic experience than any other medium.
Now located in the River Arts District, we are committed to our community and partnering with local organizations to share their stories and brands. Whether we are working with a mom-and-pop company, a multi-national or a non-profit, we pride ourselves on producing a video that speaks to their audience.
What’s a little known fact or trivia about your business?
Our studio in the River Arts District has it’s very own rich and storied past. It stands on the site of a train depot, and has been home to both a theater, and a bar! The stories these walls could tell…
How has your company grown over the years?
Amplified has blossomed from just Jared and his camera to a group of dedicated professionals. We provide a team approach to every project.
Where did Amplified Media get its start?
Amplified Media was born from necessity, patience, and a strong determination. Jared founded the business in 2005 at 20 years old, having just married to his high school sweetheart Sonia. As a solo entrepreneur in your early 20’s you don’t have much to lose if you can make rent (small apartment), put gas in the car (1992 honda civic), and food on the table (ramen and frozen dinners).
What was the biggest hurdle your business had to overcome?
After hiring our first team members in 2012 and realizing everyone shares in the successes and failures of your decisions — that’s a huge responsibility and a massive motivation.
The greatest business advice you’ve been given?
Be a part of your community! Get involved, advocate, and give back. This is by far the most rewarding part of our business. Truly having the opportunity to be integral to the success of other individuals and organizations.
 What is most important to your company now?
Our relationships are by far our most valuable asset. The people we know and the mutual trust we’ve developed over the years far outweigh any financial reward.

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