In the Wake of the Storm: Asheville Tea Company's Resilience Brews a Taste of Autumn
By Marge | Published 2025-09-03T18:51:56.403+00:00
Business
Asheville -- September 3, 2025: For many in Western North Carolina, the flavors of autumn are as comforting as a warm sweater. This year, one of those flavors—the rich, spiced taste of Pumpkin Pie Chai—carries a deeper story of resilience and community. The blend is a signature seasonal offering from Asheville Tea Company, a local business that has been on a long road to recovery since Hurricane Helene.
Founded in 2016, Asheville Tea Company has always been dedicated to highlighting the unique flavors of the Southern Appalachian region. Their "farm-to-teacup" model involves partnering with local farmers to source high-quality ingredients, an approach that not only ensures fresh, vibrant blends but also strengthens the local economy.However, the company faced a devastating setback in September 2024 when Hurricane Helene's floodwaters completely destroyed their new production facility. The loss o